Cookie policy.

This page explains the optional analytics and marketing technology used on the YSMF website and how you can control it.

Your choice

Google Analytics and Meta Pixel are off by default. Accept analytics only enables Google Analytics but not Meta. Accept all enables both analytics and marketing tracking. You can reject non-essential cookies and continue using the site normally.

Preference storage

The site stores your cookie choice in your browser's local storage under ysmf_cookie_consent_v2. Previous analytics-only permission does not enable Meta tracking; visitors are asked to choose again. This is used only to remember your choice and is refreshed when you make a new choice. The site asks again after approximately 180 days.

Google Analytics 4

If you accept analytics, YSMF uses Google Analytics 4 with measurement ID G-NJK2H4R8VE to understand visits, page usage, product views, basket activity, checkout starts, completed purchases and traffic sources. Google Analytics may set first-party cookies including _ga and _ga_<container-id>.

Google documents a default expiry of up to two years for those GA4 cookies. Analytics is used to understand website performance rather than to make the store necessary functions work.

Meta Pixel (marketing)

If you select Accept all, Meta Pixel (ID 964732562720442) sends page views, product views, basket additions and checkout starts to Meta to help measure advertising and support advertising audiences. Fourthwall may also send completed purchase events from its hosted checkout. Meta may receive page URLs, product and order values, browser and device information and network information such as your IP address. It may use cookies such as _fbp and _fbc. This installation does not supply email addresses or phone numbers for advanced matching from the YSMF website. See Meta's privacy policy.

Changing your choice

Use the Cookie settings button at the bottom of the website at any time. Switching from Accept all to analytics only stops Meta tracking and reloads the page. Rejecting non-essential cookies stops both trackers and reloads the page. We attempt to remove the associated first-party cookies; this does not erase information already sent to the providers.

Other services

Links or checkout services operated by third parties may use their own cookies or similar technologies under their own notices. This policy covers the custom YSMF website analytics setup described above.

Last updated: 21 September 2026.